Created a concept for a box of empowering swag for Sierra Club Headquarters to mail to their hundreds of chapters nationwide. A small way to thank them for their tireless work and provide them with motivational materials to keep up the important work. I looked for a graphic way to communicate Sierra Club’s move towards focusing more on ‘people power’ and to emphasize their goal of showing that today, the Sierra Club is so much more than its original roots.
Creative
concepting
art direction
design
copywriting and using agency copy
typography