National Geographic Ultimate Explorer

Created exploration-based merchandise for National Geographic mini theme parks in China. By combining education with fun, these parks have a goal of encouraging kids to become the Ultimate Explorer. I wanted the products to continue promoting curiosity so instead of just “cool looking stuff” I included a “story” on each item giving an unusual or little known fact about exploration.

  • creative

    concepting
    art direction
    design
    typography
    illustration: adapted stock illustration